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How to prevent a VanMoof scenario

21 July, 2023 / Anne Geurtsen

This week it was officially announced that VanMoof is bankrupt. The well known Amsterdam ‘cool’ E-bike manufacturer with customers from Tokyo to New York. Customers had to pay € 3,500 to be able to ride such a bike.

Unfortunately and really sad, because it is / was a great Dutch company to be proud of. According to Dutch newspaper NRC Handelsblad, "it is a disappointment for the Dutch manufacturing industry. Especially because the Helmond solar car manufacturer Lightyear, also a public favorite for a long time, also ran into problems six months ago. Both new manufacturing companies had sky-high ambitions with consumer products: Lightyear wanted to turn the car industry upside down like a new Tesla, just as VanMoof wanted to become the Apple of bicycle builders."  

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